"A feather light, oil free formula with an airy mousse texture that won’t feel heavy or greasy. Delivers all day shine control and blends flawlessly for a natural looking matte finish. Minimizes the appearance of pores. The weight is over – finally, shine has met its matte."
Does it live up to the claims?
Yes, when its on your skin it doesn't feel heavy or greasy at all!
"All day shine control"
If you're really oily like me, then pretty much no foundation is going to do this, at least not on its own. I'd definitely pair it with the Stay Matte powder. But it did keep me matte for at least 5 hours which is pretty good for someone who has as oily skin as I do.
I'd say it blends just as well as any other foundation, but what I like about it is that it doesn't dry too quickly, and it has a thicker consistency so you can build it up.
"Natural looking matte finish"
I would definitely agree with that. When I put it on, its not shiny at all and it looks a lot like my own skin.
"Minimizes the appearance of pores"
I didn't really see any of that happening, unfortunately.
Rating: Packaging - 5/5
Longevity - 5/5
Pigmentation - 5/5
Application - 5/5
Price - ???
Where you can get it when it becomes available in January 2014:
As mentioned, this product is not available in stores yet, and I received this from Influenster & Rimmel for review without compensation. I'm not sure what the price will be, but Rimmel foundations/BB creams are all under $10 in my area.